J.D. Power, a global marketing information services company, recently announced
the much ballyhooed launch of SafetyIQ, an online application that assists
the auto industry in analyzing vehicle safety data. The firm developed
the software in response to the record-setting numbers of vehicle recalls,
complaints and technical service bulletins of recent years.
According to a
press release, Safety IQ integrates information from the National Highway Traffic Safety
Administration (NHTSA) with automotive data from J.D. Power. Industry
professionals will be able to use the technology to make searches based
on make, model and year more efficiently. They will also be able to distill
key facts from multiple sources of data, using it to prioritize areas
of focus and spot trends.
J.D. Power adds that the app records completion and overall recall rates,
an advantage that gives an industry-wide view of safety data. This feature
helps technicians and analysts acquire data on vehicles over 3 years old.
Older cars usually get more complaints; and since such vehicles often
no longer fall under warranty, their issues frequently escape the notice
“With SafetyIQ, we’re bringing together critical information
that has been buried within piles of data to help automotive professionals
analyze trends and quickly access the information they need to improve
vehicle safety,” said Renee Stephens, vice president of U.S. automotive
at J.D. Power.
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