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Click It or Ticket Campaign for 2009

Posted By Regan Zambri & Long || 8-May-2009

"America’s Seat Belt Program

Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 83 percent. Coast to coast, day or night, the message is simple – Click It or Ticket.

CIOT National Mobilization
The cornerstone of NHTSA’s seat belt communications program is the national Click It or Ticket May Mobilization. The primary audience continues to be men ages 18 to 34, which research shows are less likely to wear seat belts.

Day and Night, Cops are Cracking Down
Every year during this holiday period, law enforcement agencies join forces day and night, from coast-to-coast, for an enforcement blitz that delivers on our message Click It or Ticket. The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness before the blitz that … Day or Night – Click It or Ticket.

National Communications Strategy
For more information about the CIOT Campaign and national occupant protection communications plan, please see below:

* CIOT Mobilization Timeline
* CIOT Mobilization and Crackdown Dates"
 

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